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Writing social posts that perform
Practical guides on hooks, audiences, platform algorithms and writing that sounds like a person.
Articles
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· 3 min read
How to Write a LinkedIn Hook That Earns the “See More” Click
The first two lines of a LinkedIn post decide whether anyone reads the rest. Here is how to write openings that are specific, honest and hard to scroll past.
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· 3 min read
How Social Media Algorithms Rank Posts: The 5 Stages
LinkedIn, X, YouTube, Instagram and TikTok differ in detail, but every feed runs a post through similar stages. Understand them and you will know where reach leaks.
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· 2 min read
How to Make AI-Assisted Posts Sound Human
Readers can spot AI-written posts in a sentence. Here are the patterns that give it away, and a simple process for using AI without losing your own voice.
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